Strategic Communication Campaigns Course
The ask: Develop a Creative Integrated Marketing Communication (IMC) Campaign that reaches the Caring Maker (25-40) target audience and brings Betty Crocker’s Experience Strategy to life.
Inspire the Caring Maker to get back to creative fun with Betty Crocker
Consumer views baking as a form of personal creative expression
Project Deliverables: Paid Media Plan, Earned Media Plan, Owned Media Plans, Creative Assets.
Account Management: Anthony Nguyen
PR & Media: Josie Nelson
Creative: Savanna Bui
Strategy & Media: Olivia Akhigbe