Strategic Communication Campaigns Course

The ask: Develop a Creative Integrated Marketing Communication (IMC) Campaign that reaches the Caring Maker (25-40) target audience and brings Betty Crocker’s Experience Strategy to life.

  • Inspire the Caring Maker to get back to creative fun with Betty Crocker

  • Consumer views baking as a form of personal creative expression

Project Deliverables: Paid Media Plan, Earned Media Plan, Owned Media Plans, Creative Assets.

Account Management: Anthony Nguyen

PR & Media: Josie Nelson

Creative: Savanna Bui

Strategy & Media: Olivia Akhigbe