goGlow
goGlow
Embracing the 2024 trends of self-care, skincare, and sun care, goGlow stands out as a premier spray tan service. With the growing popularity of self-tans, there's a golden opportunity to revamp goGlow's Instagram presence.
OUT: Tanning Booths
IN: Spray/Self Tans
As winter drives the desire for a tan, especially among Gen Z, goGlow can leverage Instagram and TikTok to educate and engage. While the website answers many questions, the younger audience seeks information through social media.
To make the most of this season, goGlow should share informative in-feed posts about their services, emphasizing preparation, post-tan care, and more. I've rebranded their Instagram and suggested content creation ideas to maximize impact.
instagram rebrand
Content:
Curated content to engage and inform both existing and new clients.
Keep it light with fun filler posts – a playful nudge to schedule your next goGlow spray tan while maintaining the brand's aesthetic and tone.
The power of client reviews – the backbone of trust. Share testimonials proudly; these can drive business forward.
Address common Q&A with informational posts like "What to wear during and after your goGlow session?" Providing valuable tips to ensure a smooth spray tan experience, especially for first-timers.
Showcase the goGlow collection – Craft effective and stylish posts to entice both existing and new customers promoting them to elevate their tan's longevity.
Attract new clients by showcasing results – the radiant tans.
Share more before-and-after visuals, highlighting the transformation of clients' skin tones. By incorporating skin visuals, potential clients are more likely to be drawn in. Also, infuse a touch of warmth into the feed, symbolizing the golden glow associated with spray tans.
Content Creator: Savanna Bui
*Spec work