Groundswell
Coffee
As a personal passion project and a coffee lover, I undertook the redesign of Groundswell’s Instagram. Integrating social listening with my enthusiasm for social media marketing, I created a more cohesive and engaging feed for this local MN coffee shop. Through this initiative, I aimed to enhance its overall visual appeal and online presence, aligning with customer sentiment and the brand's identity.
To fully grasp the customer sentiment toward Groundswell, I used social listening to see things from their perspective. I reviewed comments and feedback, seeking insights to strategically design a visually appealing feed that not only resonates with the customer base but also accurately reflects Groundswell's environment and identity.
