Pickleball is rising in popularity— the ease of play, the low cost of entry, and sociability.

Sip and Serve: Partnering with a local brewery for a sip and serve event is an ideal way to bring the community together and introduce customers to both businesses. A seltzer pop-up adds an extra layer of excitement to the gathering. Pickleball emphasizes community, and both breweries and pickleball are evolving into social events. This collaboration serves as an excellent opportunity to promote both businesses and organize enjoyable events that customers eagerly anticipate.

Lucky Shots offers undeniably cute apparel and paddles, a hidden gem that took me a moment to discover.

Although exclusively available at the physical store, promoting these items on Instagram can reach a wider audience and create buzz around their unique products. Implementing these posts into their feed will create anticipation and interest, potentially driving more foot traffic to the store.

Content Creator: Savanna Bui

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